Intuit CMO Lara Hood Balazs On How To Compartmentalize Technology And Design For Delight

Lara Hood Balazs, CMO of Intuit, has worked for several of the world’s top companies: Amazon, Visa, Nike, Gap Inc., General Mills and now, Intuit. What does this serial B2C marketing leader take with her in every role? Scrappiness. Something she learned when she first graduated with honors and couldn’t find a job. Instead of being dismayed, Lara designed her own job where she pushed herself to try new things on a daily basis in order to build out her skills. From that point forward, Lara has always stayed on top of her game by never settling for the status quo and by learning from the experiences she creates in every role that allows her to push the boundaries.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.