Hulu CMO Kelly Campbell On Authentically Impacting Culture Through Athletes, Handmaids and an Egg

One of the first things that attracted Kelly Campbell to the role of Hulu CMO was the opportunity to drive growth. And that’s precisely what she’s done with subscribers up 60% within the past 18 months, going from 17 million to more than 28 million. Kelly first started her career in finance before spending 12 years at Google (one of which was in Japan), sharpening her leadership skills and falling in love with marketing.

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nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.