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As part of the CMO Reboot Playbook: Realigning Resources for a Modern Marketing Support Mix, Taj Alavi, Former Head of Marketing at Chime discusses the ways in which she has structured her marketing organizations throughout her career and the best ways to approach an org restructure rollout.
Check out more plays from top CMOs and brand leaders here.
THE CHALLENGE
I’ve had the good fortune of having worked at startups as the 9th employee, the 75th employee, and the 6,000th employee.
As the vice president marketing, I oversee columns, public policy, creative, PMM, lifecycle, media and partnerships—the whole gamut.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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