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A born creative, Benjamin Witte first started his career in Silicon Valley on early-stage tech before realizing that his talents were better suited for entrepreneurship. After joining up with two friends as partners on a creative brand studio and experimenting with CBD oil, Benjamin decided it was time to reinvent the beverage category and write his own playbook. From product personalities to experimenting with a new line of streetwear, Benjamin shares an inside look at how the brand is thinking creatively and challenging industry norms.
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