How MeUndies Founder Used Creative Inclusivity To Turn Unmentionables Into Conversation Starters

Jonathan Shokrian was born into a family of conservative, entrepreneurial immigrants. His passion from an early age was to start a business with a focus on community – and so, in 2011, MeUndies was founded.  Selling more than 10 million pairs of underwear to date, this challenger brand formed a new niche within the category and birthed a community built on inclusivity, creativity and a better buying experience.