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HBO Max has seen significant success since taking off last year and while the general market is more than aware of the incredible stories on there, it’s important to the HBO Max team that diverse audiences know they are seen as well. That’s where Jackie Gagne comes in.
Gagne has been a part of the multicultural team for the last 10 years. In 2020, she was named the svp of multicultural marketing at WarnerMedia for brands in the portfolio like HBO and HBO Max where she leads the strategy and development of marketing initiatives to connect Black, Latinx, AAPI and LGBTQ+ audiences to their programming.
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