Special Edition: CMO Moves Duos Rick Gomez and Pam Kaufman

Target’s Rick Gomez and Viacom’s Pam Kaufman on Pushing D&I Forward Through Pushback

I’ve been waiting (im)patiently to release this amazing podcast ever since we recorded it a few weeks ago. Why the wait? Well, today marks another milestone moment for CMO Moves – episode #90! And as you walk around this Halloween evening, you may see something magical. Pirates sailing their ships, Princesses in their carriages – which happen to be special costumes for children in wheelchairs to feel part of the pack.  There are even adaptive costumes to help kids needing medical devices to feel included as well.  And, you may even see children carrying around their favorite doll or action figure that represents the diverse world we live in.

These exceptional moments of diversity and inclusion for all are driven by committed leaders like Rick Gomez, Chief Marketing and Digital Officer of Target and Pam Kaufman, President of Viacom/Nickelodeon Global Consumer Products, who have championed inclusion for their teams, with their partners and, most importantly, for the consumers they serve.

"We make sure that people in our teams are not just going to their Rolodex—we are trying to bring new perspectives to the organization.” - Pam Kaufman

As I sat down with these two lively leaders, I got to hear all about their efforts and challenges.  As they both discuss in this episode, it isn’t always easy to drive change, especially when having to ensure the change starts on the inside and is upheld on the outside.

"We’re doing what’s right for the brand when we’re doing what’s right for the consumer. We can take some negative emails." - Rick Gomez

As you’ll hear though, despite the pushback, the rewards trump everything.  Tune in to this very entertaining and insightful conversation with Pam and Rick. Be ready for some big laughs and maybe even a few tears. You’ll learn what keeps Pam fueled for her day and what color brings out the best in Rick. And most importantly, find out what it’s like to lead inside-out transformation for the greater good across the massive organizations of Viacom and Target.

For the latest CMO Moves episodes, be sure to subscribe on SoundcloudSpotifyApple PodcastsiHeartRadioOvercast, or wherever you prefer to tune in. 

Related Episodes

Target CMO Rick Gomez on Breaking Through Boundaries With Empathy And Confidence

How Pam Kaufman Serves as “Chief Motivational Officer” at Viacom/Nickelodeon