Have you ever wondered how someone gets on the cover of a major publication? Or how speakers are selected for events? Or what a hot newsroom decides to focus in on? Well, today we dive deep with Adweek's editorial co-leaders, Lisa Granatstein and Stephanie Paterik, to hear what they found truly unique this year and what they are looking forward to in 2020.
It's an unusual twist for CMO Moves, but considering how these two ladies follow, cover and influence marketers globally, I felt it was time to hear from the two of them directly. What are they thinking about? What is important and why? How do they produce thousands of articles, print 36+ issues and host 40+ events a year? Who are they watching and why?
Hear some of the most notable moments of 2019, including Chrissy Teigen’s Brand Genius Award, a private home tour with Swizz Beatz, what’s happening with privacy laws and customer experience. And don’t miss what’s on everyone’s mind for 2020 with the shifting trends and possible death of direct-to-consumer (DTC). Wait, what? Yes, after a recent walk down 40 years at Adweek for the 40th year print edition, DTC is coming dangerously close to another hot trend that phased out. Tune in to hear more.