Barbara Martin Coppola, the new Chief Digital Officer of IKEA, shares why she decided to take on her new role after serving as CMO for Grubhub. We cover a lot of ground in this session, to include the differences between the CMO, CDO and CXO role, how to manage fast-paced technology, how to leverage data science, how to foster a culture of innovation, time management, mentors, invisible dynamics, body language, how to teach marketing strategy, how to market a fork in China and how to find a good partner in life!
There is no reasonable way to properly summarize this jackpot of topics in just a few short paragraphs, so you’re just going to have to tune in to hear this fun conversation for yourself!
I must, however, share that Barbara is one of the most gracious, generous, caring and thoughtful leaders I have the pleasure to know. Her attention to invisible dynamics and dedication to helping her teams succeed fosters true innovation and exceptional company growth (Grubhub reported 49% revenue growth in Q4 2017).
Join us in this delightful conversation and please join me in wishing her the best of success in her new role at IKEA!