Tumi Chief Digital Officer Charlie Cole on Big Swings, Big Misses and Defensible Scale

Charlie Cole, Chief eCommerce Officer for Samsonite and Chief Digital Officer for Tumi shares great advice for anyone looking to thrive in today’s global economy. Well-traveled and well-versed in all things data, technology and customer experience, Charlie discusses the role of the CDO and how to take big swings to overcome the limitations of incrementality.

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nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.