Engineer Turned CMO Explains How Freshly Stands Out In a Crowded Meal Delivery Space

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

From his early days writing code to building marketing technologies, Mayur Gupta credits his past experience at brands like Kimberly Clark and Spotify for making him the marketer he is today. Now, as the CMO of DTC meal delivery company Freshly, Mayur is applying the brand’s core strengths of culture, data and speed to stay ahead of industry disruption. Read on to see why Mayur decided to take on this role and how marketing is shifting from outputs to outcomes.

You went from engineer to marketer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in