Campbell’s CMO on Modernizing the Nostalgic Brand

CPG veteran Linda Lee discusses the insight-fueled redesign of Campbell's condensed soup

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With a degree in chemical engineering, Linda describes her path to CMO as a series of doors that opened to new opportunities. Her resume boasts research and brand roles at CPG giants like P&G, General Mills—not to mention two CMO roles prior to becoming CMO of Campbell Soup Company. Now, Lee is talking all about how the marketing team at Campbell’s has modernized the brand to make its products under the meals and beverages portfolio more relevant to younger consumers.