Be bold, cut through the clutter, and capture your audiences’ attention. Discover how to harness the courage and resilience to produce brave work while taking brand risks that can deliver transformative results for you and your brand.
Lesson 1: Don’t fear criticism.
Taught by Fernando Machado, Global CMO, Restaurant Brands International
Lesson 2: But, to do brave work, you have to be scared.
Taught by Peter Giorgi, CMO, Celebrity Cruises
Lesson 3: Be badass.
Taught by Melissa Grady, CMO, Cadillac
For more Brandweek Masterclasses, visit the library or the toolkit.
