BET CMCO Jeanine Liburd on The Human Factor of Culture

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Jeanine Liburd, Chief Marketing and Communications Officer of BET, and I met last year at Brandweek in Palm Springs. As I sat listening to her talk about one of my favorite topics, Culture, I just knew I had to have her as my guest on CMO Moves. Not only did Jeanine dive deep into Culture, she went deeper into a driving factor of Culture, Passion.

Later that day, I found myself sitting next to Jeanine in a workshop around “The Human Factor”.

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