September 23-25, 2018


Omni Rancho Las Palmas
Resort & Spa


Join the Movement


Senior-Level Brand Executives


Days Hours Minutes Seconds
Apply to Attend


Brandweek is a first-of-its-kind event where the most dynamic minds in the brand marketing community will gather to launch hundreds of conversations, thousands of ideas and millions of actions that will shape the future of brands and transform the way they influence the world. Together, we'll explore beyond the issues of today and conceptualize the solutions of the future.

The three-day curriculum will focus on the future of brands through four overarching industry challenges:

Emerging Tech
Digital Commerce for Brands
Culture & Talent
The Role of Brands in Society

The Brandweek agenda is designed to foster exploration of these themes through intimate conversation and productive collaboration.

  • Day One: Enlightenment
    • “The Future of Brands” keynote from renowned industry leader
    • Perspectives from innovative new brands on how to upend the status quo


  • Day Two: A Call to Action
    • Executives from leading brands will issue challenges corresponding to the relevant themes: Emerging Tech, Digital Commerce to Brands, Culture & Talent, and The Role of Brands in Society
    • In focused breakout sessions attendees will explore solutions to the industry challenges presented in the call to actions


  • Day Three: Inspiration
    • Business visionaries will lend their inimitable insight and expertise to the discussion, connecting ideas to actions that can be implemented today to transform tomorrow


Featured Speakers Include:

  • Tony Robbins, Life and Business Strategist
  • Frank Cooper III, CMO, BlackRock
  • Heidi Browning, CMO, NHL
  • Lee Applbaum, CMO, Patrón Spirits
  • Lee Nadler, Lead, Urban Growth and Transformation, Mini USA
  • Nicholas Horbaczewski, Founder, Drone Racing League
  • Marci McCue, Founding team member/Head of Marketing, Flipboard
  • Michael Dubin, Co-founder and CEO, Dollar Shave Club
  • Jeff Brooks, CMO, Casper
  • Jay Tucker, Executive Director, Center for MEMES, UCLA
  • Debra Langford, Assistant Dean, Diversity and Inclusion, USC Marshall School of Business

Join the movement to shape the future. Space is limited – apply now to secure your Brandweek credentials.

Featured Participants


12:00 - 4:00 PM
Brandweek Registration
4:00 - 5:00 PM
Cocktails/Networking/The Experience
Opening reception for all guests and the debut of the Adweek Experience, where the Brandweek themes come to life
5:00 - 6:00 PM
Keynote Address
A state-of-the-industry address on the Future of Brands
6:00 - 7:00 PM
Challenger Brands
Hear from the founders of innovative new brands on how they upended the status quo
7:00 - 10:00 PM
Welcome Reception/Dinner/Special Guest Performance
Opening celebration on the 5 West Fairway Lawn of the Omni Golf Course with a very special performance


All Brandweek credentials include:



Omni Rancho Las Palmas Resort & Spa
41000 Bob Hope Drive
Rancho Mirage, CA  92270


A relaxing oasis with a backdrop of mountains and palm trees, Omni Rancho Las Palmas Resort & Spa offers an ideal escape in the Coachella Valley. Revel in timeless comforts, classic conveniences and modern technologies that have made the resort a desired destination minutes from Palm Springs. Set on 240 lush acres, the resort has been renovated to include a fresh, new color palette, expanded fitness center, refurbished spa and redesigned boutiques.


Days Hours Minutes Seconds
Apply to Attend
Early Bird through May 15   Regular May 16 - Aug. 31   Last Chance Sept. 1 - 23


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