4 overarching themes3 Days of Discovery Emerging Tech Anticipate the implications of disruptive technology from AI to blockchain and beyond The Future of Media & Commerce Shape new strategies for media and engagement along more personalized consumer journeys The Role of Brands in Society Maintain relevance and affinity amid massive consumer behavioral and societal shifts Culture & Talent Create a “living business” by tearing down departments to build world-class teams4 overarching themes3 Days of DiscoverySpace is limitedApply nowWhenSeptember 23-25, 2018WherePalm Springs, CAWhyExplore the Future of BrandsWho300 Senior-level Brand Executives SpeakersAboutWho's ComingPartnersCurriculumAttendVenueContact Apply to AttendMENUSpeakersAbout Join the movement to shape the future of brands. Space is limited – apply now to secure your Brandweek credentials. Apply to AttendWho's ComingPartnersEntertainment presented bySupported byCurriculum EnlightenmentSunday, September 23 A Call to Action Monday, September 24 Inspiration Tuesday, September 25 12:00 - 4:00 PMBrandweek Registration 4:00 - 5:00 PMOpening ReceptionNetworking cocktails and the debut of the Brandweek Experience, where the Brandweek themes come to life 5:00 - 6:00 PMKeynote Conversation with Kevin HartActor, Comedian and CEO of Laugh Out Loud and Hartbeat Productions 6:00 - 7:00 PMChallenger BrandsHear from the leaders of innovative new brands on how they upended the status quo • Nicholas Horbaczewski, Founder, Drone Racing League • Marci McCue, Founding team member and CMO, Flipboard • Michael Dubin, Founder and CEO, Dollar Shave Club • Jeff Brooks, CMO, Casper • Alexandra Williamson, Chief Brand Officer, Bumble • Glen Hartman, Head of Accenture Interactive, North America • Cheryl Kaplan, President and Co-founder, M.Gemi 7:00 - 10:00 PMWelcome Reception and DinnerFeaturing performance by special guest talent to be announced 8:00 AM - 9:00 AMBreakfast 9:15 - 10:00 AMKeynote AddressA state-of-the-industry address from a globally recognized thought leader 10:00 AM - 10:45 AMA Call to ActionExecutives from leading brands will issue challenges corresponding to four key themes: • The Role of Brands in Society (brand leader to be announced) • Emerging Tech presented by Babs Rangaiah, Executive Partner, Global Marketing, IBM iX • The Human Factor presented by Jeanine D. Liburd, Chief Marketing and Communications Officer, BET • The Future of Media & Commerce (brand leader to be announced) 10:45 - 11:00 AMBreak 11:00 AM - 12:30 PMWorking SessionsIn focused working sessions, delegates will explore solutions to the industry challenges presented in the Call to Action addresses Moderators: • Jay Tucker, Executive Director, Center for MEMES, UCLA • Debra Langford, Assistant Dean, Diversity and Inclusion, USC Marshall School of Business 12:30 - 2:00 PMWorking lunch with a special guest 2:00 - 3:30 PMWorking SessionsContinued discussions exploring solutions to industry challenges Moderators: • Jay Tucker, Executive Director, Center for MEMES, UCLA • Debra Langford, Assistant Dean, Diversity and Inclusion, USC Marshall School of Business 3:30 - 4:30 PMNetworking CocktailsMidday reception for all guests in the Brandweek Experience hall 4:30 - 5:30 PMTown HallAn open forum presentation of findings from the working sessions, revealing proposed solutions to industry challenges 5:30 - 7:00 PMBreak 7:00 PMDepart for Dinner 7:30 - 9:00 PMCocktails and DinnerEmpire Polo Club, Coachella Valley 9:00 - Til...EntertainmentFeaturing a performance by a very special guest to be announced 8:00 - 9:00 AMBreakfast 9:00 - 9:45 AMKeynote AddressA state-of-the-industry address from a globally-recognized thought leader 10:00 AM - 11:00 AMCMO TracksInspirational keynotes from featured CMO delegates • Frank Cooper III, Senior Managing Director, CMO, BlackRock, Inc. • Heidi Browning, EVP, CMO, NHL • Lee Applbaum, Global CMO, Patrón Spirits • Lee Nadler, Lead, Urban Growth and Transformation, Mini USA • Jen Sey, CMO, Global Brands, Levi Strauss & Co. • Rick Gomez, CMO, Target 11:00 AM - 1:00 PMSpecial Session with Tony RobbinsClose the gap between where you are today and where you want to be 1:00 - 3:00 PMNetworking Lunch 3:00 PMDeparturesAttendAll Brandweek credentials include: Apply to Attend Venue Omni Rancho Las Palmas Resort & Spa 41000 Bob Hope Drive Rancho Mirage, CA 92270 A relaxing oasis with a backdrop of mountains and palm trees, Omni Rancho Las Palmas Resort & Spa offers an ideal escape in the Coachella Valley. Revel in timeless comforts, classic conveniences and modern technologies that have made the resort a desired destination minutes from Palm Springs. Set on 240 lush acres, the resort has been renovated to include a fresh, new color palette, expanded fitness center, refurbished spa and redesigned boutiques.REGULAR PRICING ENDS IN Days Hours Minutes Seconds Apply to Attend Early Bird through May 15 Regular May 16 - Aug. 31 Last Chance Sept. 1 - 23Contact First Name* Last Name* Work Email* Company* Business Type* ---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level / Seniority* ---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function* ---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Job Title* How can we help you? 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