Beekeeper’s Naturals Founder on the Buzz Behind Its Recent Sales Surge and Expansion

From trading analyst to beekeeper, Carly Stein struck entrepreneurial success with natural wellness products that challenge today’s pharmaceutical aisle. Today, Beekeeper’s Naturals is experiencing sales spikes due to the rise in demand for immunity-boosting products and expanding into major retail partnerships for added accessibility. Here, Carly shares her founding story, how the brand is responding to Covid-19 and how they’re leaning into SMS marketing to connect with consumers.

@heidepalermo Heide is the vp, head of community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers.