Atlanta Hawks CMO Melissa Proctor on Partnering with Nike in Honor of Dr. King

Melissa Proctor headshot

I first met Melissa Proctor, CMO of the Atlanta Hawks, when she taught a Masterclass at Brandweek Sports Marketing Summit alongside Adam Grossman, CMO of the Boston Red Sox and Julian Duncan, CMO of the Jacksonville Jaguars. I was blown away from the first minute, I knew I had to have her as a guest on CMO Moves. Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.