This Short Film From Ikea Shows That Everyone Deserves a Lovely Home—Even Trolls

New work from Rethink continues the brand's penchant for whimsy

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The state of your home can have a powerful impact on your everyday mood and general well-being. The latest work from Ikea explores this notion with a modern-day fantasy that shows all creatures are deserving of a home that makes them feel good.

Made in collaboration with agency Rethink and directed by Nick Ball, “The Troll” is a short film that adds a human touch to the classic bridge troll tale. The two-minute spot follows a young boy who, with his family, encounters the creature as he glumly collects tolls at the bridge.

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