Pornhub Is Giving Away 1 Billion Ad Impressions for Struggling Small Businesses

The site is leveraging its huge traffic to bring visibility to shops affected by Covid-19

You might not immediately associate Pornhub with charitable giving, but the adult streaming site is trying to show its community-minded side with a free ad giveaway for small businesses affected by the pandemic.

Until Aug. 14, the brand will give away a total of 1 billion ad impressions split among 100 small businesses that have struggled throughout the crisis, it said.

Called “Pornhub’s Big Package for Small Businesses” (pun, of course, intended) the campaign has launched with a safe-for-work promotional film featuring small business owners from some of the world’s worst-hit regions, including Rio de Janeiro, Milan, Madrid, Tokyo and New York.

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Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.