Pornhub Is Giving Away 1 Billion Ad Impressions for Struggling Small Businesses

The site is leveraging its huge traffic to bring visibility to shops affected by Covid-19

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

You might not immediately associate Pornhub with charitable giving, but the adult streaming site is trying to show its community-minded side with a free ad giveaway for small businesses affected by the pandemic.

Until Aug. 14, the brand will give away a total of 1 billion ad impressions split among 100 small businesses that have struggled throughout the crisis, it said.

Called “Pornhub’s Big Package for Small Businesses” (pun, of course, intended) the campaign has launched with a safe-for-work promotional film featuring small business owners from some of the world’s worst-hit regions, including Rio de Janeiro, Milan, Madrid, Tokyo and New York.

Comprising an unlikely group to be found alongside X-rated videos, a florist, barber and jeweler proudly declare that they’re on Pornhub.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in