High-speed enthusiasts have descended on the Indianapolis Motor Speedway since 1911 to marvel at racing machines zooming around the famous circuit. But recently, 27-foot hot dogs have entered the race.
That would be the annual Oscar Mayer Wienie 500, where six “hotdoggers” race Wienermobiles around the track, competing for the Borg-Wiener Trophy on the final day of practice before the Indy 500. Very on-brand for a food brand that strives not to take itself too seriously.
Last year’s race drew 85,000 fans to the stands and 8 million viewers on Fox and social media, resulting in half a million more wieners sold year over year.
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