Marc Jacobs is entering a new era of entertainment marketing with the help of actress, producer, and screenwriter Rachel Sennott.
For its pre-Fall 2026 campaign, the luxury fashion brand collaborated with Sennott, creator and star of HBO series I Love LA, on a new microdrama — a show with bite-sized episodes designed for smartphone viewing. Sennott wrote and stars in “The Scene,” in which she embarks on a chaotic mission through Manhattan to reach a Marc Jacobs gala.
The film marks a creative shift in the brand’s marketing toward entertaining, social-first content, according to Kristin Patrick, chief marketing and digital officer at Marc Jacobs.
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