Liquid Death and Garage Beer have teamed up to help AI data centers cool down without guzzling the millions of gallons of water they typically require. Their solution? Human pee.
The collaborative campaign, “We Want Your Pee,” launches with a “P[EE].S.A.-style” spot, featuring Garage Beer co-owner and former NFL player Jason Kelce. The ad opens with Kelce at his toilet, only to reveal he’s collecting his urine in a bottle.
“AI data centers waste millions of gallons of water,” Kelce says to the camera. When he finishes his business, he steps into a wooded meadow and breaks into song.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
