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In a year when the need for business transformation was a priority for companies like never before, this Cannes Lions category was certain to be hotly contested. The newly introduced category aims to recognize the important work that organizations have done as they make their mark on the world and to celebrate the creativity that drives businesses forward.
In this category nine Lions were handed out in total, one gold, three silver and four bronze alongside the Grand Prix winner.
Top Honors
In the end, the Grand Prix to went to Carrefour as it aimed to improve the food system for the health of the planet.
The “Act for Food” project by Marcel Paris for the supermarket chain aims to support its commitment to improving the quality and systems of food production around the world.
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