While AI can provide endless answers, Anthropic wants people to keep asking questions about it—specifically, its impact on humans.
The AI company has launched a new film, “Hope in Hard Questions,” created by Mother and directed by Myles McAuliffe. The work is the latest in Anthropic’s Keep Thinking campaign, which launched in September 2025 and aims to positions it as a responsible company as AI use proliferates.
“Hope in Hard Questions” opens with footage of a burning house at night. A voice asks, “Can AI be trusted?” It’s followed by a montage of images that demonstrate technology’s more controversial applications, like a child staring at a device and facial recognition software.
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