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The premiere of the hotly anticipated Fox series The X Factor didn’t exactly set the world on fire, delivering 12.1 million viewers Wednesday night in the 8 p.m.-10 p.m. time slot.
Per preliminary Nielsen live-plus-same-day data, Simon Cowell’s new show notched a 4.2 rating and a 12 share in the 18-49 demo, and while those were solid numbers, the inevitable comparisons to American Idol made this a disappointing debut.
That said, it may be instructive to assess The X Factor in light of Idol’s June 2002 launch.
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