Why Brands Should Care Less About Blackout Rules, More About Digital Streaming

First NFL worldwide digital distribution set for 2015

Many fans are cheering the end of the NFL's maligned blackout rules, which required a team to sell out its home game at least 72 hours before kickoff for it to be broadcast in the local area. But, according to online video technology company Ooyala's vp of product Jonathan Wilner, brands should be celebrating the fact that the NFL will—for the first time—use a distributor besides television this upcoming 2015 – 2016 season.

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