Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
Viacom has reached an agreement with DirecTV after a 10-day blackout that shut 20 million subscribers out of popular networks Comedy Central, MTV and Nickelodeon, and two dozen others. The disruption began last Monday just before midnight and continued through a protracted (if one-sided) ad war, and finally a series of negotiations that ran aground on the subject of what to do with Viacom's fledgling premium cable network, Epix.
Licenses for what used to be MSO-only content to over-the-top content providers like Netflix and Hulu, which consumers love (and MSOs do not), have also been at issue during the discussions, as well.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in