Univision’s New Execs Urge Marketers Not to Ignore Hispanic Consumers

Pre-upfront pitch touts major company overhaul

donna speciale on left with her hands clasped and a soccer stadium through a fish eye lens on the right
Donna Speciale, 10 weeks into her role as Univision ad sales chief, led the briefing for marketers. Univision

Univision’s annual upfront presentation isn’t until May 18, but it got an early jump on upfront season Wednesday afternoon. Led by CEO Wade Davis and ad sales and marketing president Donna Speciale, the company’s new executive team shared their “new vision for Univision.”

@ajkatztv aj.katz@adweek.com A.J. Katz is the senior editor of Adweek's TVNewser.