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With a handful of carriage deals set to expire at the end of the year, Time Warner Cable has launched a preemptive strike against programmers who may be looking to jack up their affiliate fees.
The cable operator on Wednesday unveiled RollOverOrGetTough.com, a site that will allow subscribers to weigh in on increasing programming costs. On the home page, users are prompted to click on one of two icons: a “rewind” button that indicates Time Warner should “roll over” on network demand, or a “fast-forward” button that allows customers to add their two cents to the debate.
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