Sundance Channel Goes Ad-Supported

Next AMC?

After five years of generating revenue through limited sponsorships, Sundance Channel on Sept. 30 will transform itself into a fully ad-supported network. The move comes as the AMC Networks property promotes its upcoming scripted drama series Rectify (April 22) and the recently green-lit The Descendants. To that end, AMCN is marketing and airing Rectify across networks. Following its premiere on Sundance, Ray McKinnon’s psychological drama will encore on AMC on April 28, leading out of Mad Men.