Hearst Social Media Editors Stress the Importance of Video

Top draws include a dishy politician and a surging late night TV host

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Justin Bieber may rule the airwaves, but there’s another Justin from Canada who has the power to eclipse him among female video viewers. So says Marie Claire social media editor Rosa Heyman. “We test video topics, and after an initial video about Canadian Prime Minister Justin Trudeau took off, we cover his every move now,” she admits.

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