Screenvision Media Argues at Its Upfront That Cinema Delivers the Most Desirable Audience

It says that unlike TV, eyeballs aren’t leaving the movies

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At its upfront presentation to media buyers Thursday night in New York, national cinema advertising company Screenvision Media made a compelling case that brands who advertise in-cinema can attract a young and highly-engaged audience, one that neither TV nor digital advertising can deliver. It’s the world of cinema, Screenvision says, that also provides “premium video in an immersive environment with the most desirable audience.”

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