Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The results are in, and 2016 delivered the most viewers of any presidential debate cycle in U.S. TV history. Wednesday's third and final debate between Hillary Clinton and Donald Trump brought in 71.6 million viewers, making it the third-most-watched debate ever, behind only Clinton-Trump I (84 million) and Jimmy Carter-Ronald Reagan on Oct. 28, 1980 (80.6 million).
The three Clinton-Trump debates and the Tim Kaine-Mike Pence vice presidential debate delivered a total of 259 million viewers, per data from Nielsen Media Research.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in