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Omaha, Neb.-based insurance company Physicians Mutual is launching its first U.S. branding campaign, committing its entire seven-figure national television budget to the new Animal Planet series Last American Cowboy.
Per terms of the deal, Physicians Mutual will serve as presenting sponsor of the unscripted series, which begins today, June 7. Along with a custom open and wrap, the client will be featured in a co-branded 30-second spot that will air on Animal Planet throughout the show’s eight-week run.
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