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Nielsen has lined up its first customer for second-by-second ratings data, hashing out a deal with National Geographic Channel that would allow for a more molecular-level analysis of consumer viewing behavior.
While terms were not disclosed, the second-by-second accord is a pure research play. As such, Nat Geo will not make guarantees against the new data.
The Nielsen data will be culled from some 330,000 digital set-top boxes in households serviced by Charter Communications’ Los Angeles system.
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