Nickelodeon’s Jim Perry Is Courting More Adult Advertisers

Upfront slate features studio partnerships

Nickelodeon revealed its slate to advertisers yesterday, and while it's all squeaky-clean kids' fare (well, relatively speaking: "As you can see from the reel, bathroom humor still works," observed Nickelodeon president Cyma Zarghami during the presentation), the network is seeking ad partners with a greater emphasis on categories you wouldn't necessarily associate with children.