As NFL Lockout Looms, Billions in Advertising at Stake

If one were to apply the language of football to the ad sales market, deploying the martially inflected argot sportswriters toss around like small bills—the bombs, the blitzes, the controlled bursts of aerial assault, the overheated paeans to firepower—it would be safe to say that this is the year that the NFL went thermonuclear.

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