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During this week’s upfront presentations, networks haven’t just been hoping to build buzz with advertisers—they also want to prove their popularity within the world of social media. Nina Tassler, president of entertainment for CBS, boasted to advertisers at the network’s Wednesday upfront, “We’ve amassed 100 million fans on social media. That’s one hell of a water cooler.”
The CW is branching out beyond the typical Twitter and Facebook pages and is planning to let advertisers connect directly with its audience online.
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