Nets Prime the Pump

Broadcast networks unveil ambitious slates

Trying to gauge the quality of a 22-episode television series by watching three minutes of foot-age culled from the pilot is akin to declaring your major when you’re in kindergarten. And yet, this is what media buyers and clients do every year in May, when the five English-language broadcast networks host their respective up-front presentations in New York.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in