Heading into Cannes Lions, Netflix wants to make ad buyers say, “Yahoo!”
Today, Netflix’s ads president, Amy Reinhard, announced that the company is expanding its global programmatic offering through Yahoo DSP. The partnership allows advertisers to buy Netflix ads programmatically through Yahoo, and will be available later this year in all 12 of the streamers’ ad-supported countries.
“Integrating Yahoo DSP is all about driving performance for Netflix advertisers, and we will partner together on advanced targeting segments to optimize the best results for our clients,” Reinhard wrote in a blog post.
Yahoo’s DSP joins The Trade Desk, Google, and Microsoft as Netflix’s programmatic partners.
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