Programming & Performance

NBCU Says Its 2020 TV and Streaming Overhaul Is Already Paying Off

Chairman Mark Lazarus on following audiences and how the Tokyo Olympics coverage has changed

"Our business is about audiences," Mark Lazarus told Adweek.Courtesy NBC/Getty Images
By A.J. Katz

April 26, 2021

It’s been a year since Mark Lazarus was promoted to NBCUniversal television and streaming chairman, and the executive has been working since then to overhaul his division in order to reflect new audience viewing habits.

A.J. Katz

A.J. Katz is the senior editor of Adweek's TVNewser.

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