NBC: Twitter Beefs No Match for the 'Silent Majority'

Huge TV, digital audience outweighs tape-delay concerns

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NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats are trending ahead of the Beijing Games.

According to NBC research president Alan Wurtzel, 28 million people have visited NBCOlympics.com since Friday’s Opening Ceremony, marking an 8 percent increase versus the analogous period four years ago.

Thus far NBC has served up 64 million total video streams, which translates to a 182 percent improvement from the first five days of the Beijing Olympics.



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