Programming & Performance

NBC Olympics Tuesday Ratings Were Down From 2014, but Streaming Figures Were Huge

Digital delivered its largest prime-time audience for the 2018 games

Viewership peaked during Shaun White's gold medal run. Getty Images

By A.J. Katz

February 14, 2018

Millions tuned in to NBC’s Olympics coverage on Tuesday night to see snowboarding icon Shaun White win his third Winter Olympics gold medal, which consequently gave Team USA its 100th all-time winter gold.

A.J. Katz
@ajkatztv aj.katz@adweek.com A.J. Katz is the senior editor of Adweek's TVNewser.
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