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NBC’s local TV station Web sites, recently relaunched in October as city sites, added Monday (Jan. 26) a new award to honor the best of what cities have to offer, from the best hot dog to the best dry cleaner.
Called the Golden Local, the award, established in conjunction with New York creative agency, Mother New York, is part of NBC Local Media’s marketing strategy for its newly relaunched sites.
In December, NBC Local Media kicked off the marketing of its new city sites in Chicago, Los Angeles and New York, by holding underground concerts featuring hip-hop artist Common.
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