Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.
On Thursday, tens of millions of Americans woozy on tryptophan and cranberry sauce will mark a brand new Turkey Day tradition, as NBC presents the first NFL game to be broadcast in prime time on Thanksgiving. Given the sheer number of citizens who will be couch-locked when the New England Patriots-New York Jets battle kicks off at 8:20 p.m. EST, the Nov. 22 TV event could very well scare up playoff-size ratings.
The network has priced its commercial inventory accordingly, said Seth Winter, evp, sales and sales marketing, NBC Sports Group.