NBC Gobbles Up NFL Ad Dollars

Historic Thanksgiving night broadcast commands a staggering unit cost of $975,000

On Thursday, tens of millions of Americans woozy on tryptophan and cranberry sauce will mark a brand new Turkey Day tradition, as NBC presents the first NFL game to be broadcast in prime time on Thanksgiving. Given the sheer number of citizens who will be couch-locked when the New England Patriots-New York Jets battle kicks off at 8:20 p.m. EST, the Nov. 22 TV event could very well scare up playoff-size ratings.