Ad spending in Spanish-language and African-American media fared better than the overall ad market in 2009.
Spending declined 4.7 percent in Spanish-language media and 7.3 percent in African-American media, according to a Nielsen report released today. This compares to a 9 percent drop in overall domestic ad spending last year.
Spanish-language ad spending was down by nearly $270 million last year for a total of $5.4 billion spent in Spanish-language media. Declines in magazines, newspapers, TV and radio were offset by a 32 percent increase in spending on cable TV to nearly $427 million overall.