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Fox’s American Idol not only has proven to be a ratings blockbuster, it’s also become a powerful marketing tool for music labels.
From the young contestants’ song choices to the artists who agree to become mentors on the program, former chart-topping acts can find their careers re-invigorated from what is commonly known as the Idol “bump.”
But as Mediaweek correspondent Alan Frutkin reports, not all artists and executives think favorably of the hit reality show.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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