Convergent TV

Kentucky-Wisconsin Final Four Tilt Sets Cable Ratings Record

Turner telecast averages 16.3 million viewers, 9.2 HH rating

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By Anthony Crupi

April 7, 2014

The second of TBS’ historic Final Four telecasts, a white-knuckle battle between No. 8 seed Kentucky and the No. 2 Wisconsin Badgers, put up record numbers, making it the all-time most-watched nonfootball sporting event on cable.

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Anthony Crupi

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