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Viacom Chairman Sumner Redstone can thank Snooki for a strong quarter. On Friday, the morning after the season premiere of MTV’s Jersey Shore, Viacom reported a 37 percent earnings increase during its third quarter.
The company’s cable networks—including MTV, VH1, and Comedy Central—led the charge by bringing in $2.4 billion in revenue, an increase of 16 percent year over year. And Jersey Shore contributed to a 14 percent increase in ad revenues worldwide and 12 percent in the U.S.