Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Brands pay a lot of money to advertise on NBCUniversal’s vast portfolio of media assets. That’s why the company is helping its advertisers and agency partners understand just how many people are consuming their commercials across all viewing platforms, linear and digital alike. The network introduced CFlight, a unified advertising metric measuring live, on-demand and time-shifted commercial impressions within full episodes of shows on every viewing platform.
This metric is based on a composite score developed from independent, third-party sources (including Nielsen, ComScore and Moat) to equate linear and digital media viewing.
“What
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in